Game theory. Gamefication. Winning. The specific methods that underlie these ideas are everywhere. From the campaigns of politicians, to the design of mobile apps, everything is being consciously designed to facilitate engagement. Good UX (user design) or EX (experience design) lead to higher levels of usage in apps and greater sales in the retail space. The crafting of messages for specific audiences at specially tailored events, allow politicians to drive home messages to specific audiences individually, creating a coalition of disparate voters, rather than a unified body.
Not Everything is a Game
Not Everything is a Game
Not Everything is a Game
Game theory. Gamefication. Winning. The specific methods that underlie these ideas are everywhere. From the campaigns of politicians, to the design of mobile apps, everything is being consciously designed to facilitate engagement. Good UX (user design) or EX (experience design) lead to higher levels of usage in apps and greater sales in the retail space. The crafting of messages for specific audiences at specially tailored events, allow politicians to drive home messages to specific audiences individually, creating a coalition of disparate voters, rather than a unified body.